About the Piggyback Rider

This month we want to give you a sneak peak into Piggyback Rider, the brand, and how this whole thing got started. Read more below to find out about the product, the owners and all things Piggyback Rider! As always, visit our website to order your very own Piggyback Rider and don’t forget to tag us on social media and use the hashtag #piggybackrider on all your posts.

WAYNE:

Q: When did the Piggyback Rider start?

2009

Q: Who started the Piggyback Rider?

My brother Jonathan and I (Wayne)

Q: How did you come up with the Piggyback Rider?

I was cleaning the house and my 2.5 year old wanted to be held at the same time. I figured there had to be something out there that would free my hands, allow me to carry my child and clean at the same time. There wasn’t, so I invented it.

Q: Tell us more about the recent viral video that made the Piggyback Rider so popular.

The video proves that there’s a huge market of parents looking for a way to carry their toddler for short spans.

Q: What is your favorite feature or perk of the Piggyback Rider?

The handles. This is a key design feature to keep kids’ hands out of your eyes and from pulling your hair.

Q: Where is your favorite place to take the Piggyback Rider?

For me it has been the two Obama inaugurations since it allowed my kids to see over the crowds

BRYAN:

Q: When did the Piggyback Rider start?

The Piggyback Rider was initially created by one of the Lifshitz Brothers, Jonathan in 2008 in his garage for use with his 5 yr old son. When he showed the product to his other 2 brothers, the competition was on to see who could come up with the best solutions.

Q: Who started the Piggyback Rider?

Initially Jonathan conceptualized it, and then Wayne and Bryan put their marks on it too by testing it and figuring out what else it needed.

Q: How did you come up with the Piggyback Rider?

While caring for his 5 yr old son, Jonathan needed to get some yard work and chores done around the house, but wanted to engage and work together with his son. The rest is history.

Q: Tell us more about the recent viral video that made the Piggyback Rider so popular.

It’s amazing what a little viral video can do for a product like the Piggyback Rider. All of the video content was shot on Bryan’s personal cell phone while on family outings. These are not the best shot videos, but they show the real adventures in action and how to use the product. We were approached by Insider Inventions, a content producer on Facebook and they asked if they could share a video for us as they loved the product. After about 2 hours online we had reached 1 million views on the video and we were all jumping for joy. Then as people were seeing it, the reactions, good and bad showed what people thought about our product. A majority of them said they had to have it. Fast forward a few days and we were over 30 million views and sold out of all our inventory. Then we had other social content producers calling to ask if they could make videos and we agreed. To date, we are around 59M views as of 8/31/17. We have been put on the so-called map of success!

Q: What is your favorite feature or perk of the Piggyback Rider?

As a dad inventor of the Piggyback Rider, Bryan has been using the device since his oldest daughter was 18 months old. She loved the product and wanted to use it all the time. We offered her 2 options, either walk or Piggyback Rider, she mostly chose the carrier. His favorite part is the interaction and bonding with his daughter had over the years of use, he could hear her words, he took amazing selfies and her experiences grew exponentially.

Q: Where is your favorite place to take the Piggyback Rider?

Two of the best places to use the Piggyback Rider is very crowded space with lots of walking; Disneyland. We were able to easily move through the park quickly at my pace, not the toddlers. The other is the local zoo. There is no need to constantly pick up your child to “see”, you just have to walk slowly along the exhibits and at my height, she was seeing over everyone. Actually there is one more place, the grocery store. I even timed myself with my 3 yr old and it took us exactly 2 mins and 30 seconds to exit the vehicle, put the Piggyback Rider on and go into the store for a gallon of milk. Milk is always in the way back, so getting down the aisle quickly and without little hands grabbing everything she wanted, I got the milk, paid and was headed back to the car before we knew it. Total lifesaver and fun way to keep your toddlers near you.